Article by Matt W. Broughton and Paralegal Cynthia O. Cundiff In personal injury litigation, credibility is not an abstract ideal—it is a measurable asset that affects settlement value, litigation posture, and trial outcomes. Cases rarely fail because an injury did not occur; they fail because a jury, judge, adjuster, or defense counsel does not believe the story being told. For that reason, one of the most important skills a plaintiff‑side attorney or paralegal can develop is the ability to “own the truth” of a case. Owning the truth does not mean minimizing damages or weakening advocacy. It means building a […]