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Jake L. Bryant

Associate
Legal Assistant
Sara Brauch540.983.9422
Paralegal
Brittney Hasenbeck540.983.9326
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Jake Bryant is a member of the firm’s General Commercial group. His practice focuses on intellectual property protection and litigation, technology development and contracting, data privacy compliance and litigation, branding and media rights, trade secrets, rights of publicity, and corporate matters. He helps clients at every stage of the IP life cycle, from initial development, to registrations and licensing, to infringement litigation.

As a trademark and copyright attorney, Jake represents clients in intellectual property infringement litigation and other disputes involving complex IP ownership. He helps clients protect their IP through registrations, licensing, and regularly assists with contracting related to emerging technologies, including software and generative artificial intelligence. He also regularly works with clients on privacy policy development, data breach responses and compliance, and disputes related to data privacy and tracking technologies. Prior to joining Gentry Locke, Jake served as Of Counsel at a boutique intellectual property law firm, where he helped litigate intellectual property issues in various federal courts across the U.S., and as a research assistant for the Center for Intellectual Property x Innovation Policy (now the IP Policy Institute).

Jake earned his J.D. from Liberty University School of Law, where he served as Notes & Comments Editor of the Liberty University Law Review, Vice President of the Liberty Law Intellectual Property Clinic, Executive Chair of the Business & Transactional Law Society, and was a national finalist in the 2023 Saul Lefkowitz Moot Court Tournament hosted by the International Trademark Association. He received his LL.M. in Intellectual Property from the George Mason University Antonin Scalia Law School, focusing on artificial intelligence and law & economics. Jake’s published scholarship explores the intersection of intellectual property and emerging technologies.

 

  • Years of professional landscape photography
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  • Foreign countries visited...Ireland, Romania, Turks & Caicos
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  • Movies watched
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  • What is your favorite thing about your job?

    It is a privilege and honor to work with clients in protecting their intangible assets and to guide them through the deals and disputes that shape their businesses. My favorite word for an attorney is “counselor.” The word best encapsulates what we do: advise our clients on the ethics, legalities, and economic factors that play into major decisions.

  • What is your favorite thing to do when you’re not working?

    I love photography, golf, reading, and film. I am an avid movie-watcher, anything from classics (Casablanca is a personal favorite) to science fiction or dramas. I am a huge fan of the authors Hemingway, Fitzgerald, Tolkien, and Norman Maclean, as well as the Irish musician, Dermot Kennedy. My great passions, however, lie in photography and fiction writing.

  • What life lesson do you think we all should follow?

    Pursue righteousness. The ends rarely justify the means and too many things affect our outcomes in life. The best thing we can do is try to live with good intentions and act justly with what we can control. If we remain stalwart in the endless pursuit of loving and living well, peace usually finds us.

Education

  • George Mason University Antonin Scalia Law School, LL.M. in Intellectual Property Law
  • Liberty University School of Law, J.D.
  • Roanoke College, B.B.A.

Experience

  • Trademark and copyright infringement litigation
  • Managed the registration, maintenance, or development of over 400 federally registered trademarks
  • Office actions and appeals with the USPTO and Trademark Trial and Appeal Board (T.T.A.B.)
  • Copyright registrations, DMCA enforcement
  • Litigated and helped to favorably resolve various intellectual property, technology, non-compete, and website-oriented ADA disputes in districts across the 4th, 7th, 9th, and 11th
  • Technology, IT, and SaaS contracting
  • Development and termination of IT managed and cloud-based services agreements
  • Agreements covering the development and integration of large language models and other forms of generative artificial intelligence.
  • Privacy policy development, audits, and data breach response
  • Branding and entertainment
  • Media rights deals, rights of publicity
  • Trade secrets and unfair competition
  • Assisted with the development, facilitation, and execution of multimillion dollar equity and asset acquisition deals

Affiliations

  • Member, American Intellectual Property Law Association
    Copyright Law Committee, Generative AI Task Force (2023-2024)
  • Board of Directors, Botetourt County Chamber of Commerce
  • Member, Federalist Society
  • Member, Christian Legal Society
  • Swing For A Cure Board Member, American Cancer Society

Admissions

  • Virginia State Bar
  • U.S. District Court for the Western District of Virginia
  • Authorized Trademark Attorney, United States Patent and Trademark Office (USPTO)

Speaking Engagements

  • Faculty and Speaker, Virginia State Bar 46th Annual Construction Law and Public Contracts Seminar 2025. Topic – “The Effects of Copyright and Trademark Law on the Construction Industry.”
  • Faculty and Speaker, 2025 Gentry Locke Seminars. Topic – “Anatomy of a Trademark: Helping Clients Fortify their Brands and Avoid Infringement”

Jake Bryant VSB CLE - Faculty      Jake Bryant VSB CLE - Author

Published Work

Jake Bryant Full Body Photo
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