Safeguarding the intellectual property (IP) of our clients.

Gentry Locke’s intellectual property and technology attorneys help clients identify and safeguard their intellectual property, or “IP.” In a digital age, almost every business interacts with IP, and the value associated with protecting intellectual property and avoiding IP violations has grown exponentially across the past few decades. The true value of what we do becomes obvious the first time a competitor attempts to copy technology, trade off your goodwill, or confuse the consuming public.

Part of the ever-expanding challenge for our clients is seeing past the amorphous concepts that anchor their ideas and technologies and recognizing that these concepts become exceedingly tangible when expressed in terms of dollars and cents.

Clients turn to our lawyers for guidance through complex transactions and litigation involving the full range of intellectual property and technology law, including:

• Copyrights
  • Copyright registrations
  • Licensing
  • Infringement and litigation
  • Artificial intelligence and technology protection and ownership
  • Defense against “troll” claims and image rights demand letters
• Employment agreements
• IP audits and due diligence
• IP portfolio analysis and management
• Licensing agreements
• Nondisclosure agreements
• Privacy and data protection
• Trademarks and service marks
  • Trademark searches, development, and registration
  • Licensing
  • Infringement and litigation
  • TTAB proceedings and office action responses
• Trade secrets
• Rights of Publicity and Privacy (private rights associated with name, image, and likeness)
• Defamation and False Advertising
• Software as a Service (SaaS) agreements, IT and cloud-managed services agreements, generative AI, data processing agreements.

We also have resources available to provide patent assistance.

IP  remains one area of law that is constantly evolving. Gentry Locke stays on top of the latest developments in an on-going effort to make sure clients recognize their rights, protect their work product—often their life’s work, and avoid costly infringement traps.

We encourage you to review our Intellectual Property and Technology Practice Group attorneys’ personal pages for additional information and then contact us to discuss your company’s legal needs.